Privacy policy

Privacy Policy

Last updated: 25 February 2026

1. Who we are and our commitment to privacy

NAKED NAILS CO PTY LTD (694290438) trading as Naked Nails (“we”, “us”, “our”), is committed to safeguarding your privacy and handling personal information responsibly.

This Privacy Policy explains how we collect, store, use and disclose personal information when you interact with us, including through our website, social media platforms, customer communications, or when purchasing our products.

We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Where applicable, we also comply with the General Data Protection Regulation (EU) (GDPR) for individuals located in the European Union.

You are not required to provide personal information to us, however choosing not to do so may limit your ability to use certain features of our website or purchase our products.

2. What we mean by “personal information”

Personal information is any information that identifies you, or could reasonably be used to identify you.

This may include (but is not limited to):

  • your name
  • contact details such as email address or phone number
  • postal or delivery address
  • payment-related details
  • date of birth

Information that does not identify you (such as anonymous website statistics or aggregated survey results) is not considered personal information.

We do not sell, rent, or trade personal information.

3. The personal information we collect and why

3.1 Types of information collected

We may collect the following categories of personal information:

  • identity details (such as your name and date of birth)
  • contact details (email address, phone number)
  • billing, shipping, residential or business address
  • payment and transaction details (processed via secure third-party providers)
  • communication history with us

3.2 Purpose of collection

We collect and use personal information to:

  • supply our products and services
  • process orders and payments
  • manage customer accounts
  • respond to enquiries and support requests
  • personalise your experience on our website
  • send requested communications
  • conduct marketing, promotions and market research
  • improve our business operations and offerings
  • meet legal, regulatory, and compliance obligations

4. How we collect personal information

We usually collect personal information directly from you, including when you:

  • place an order or make an enquiry
  • complete forms on our website
  • communicate with us by email, phone, or social media
  • subscribe to marketing communications
  • engage with our social media content or advertising
  • interact with links, landing pages, or promotions

Phone calls may be recorded for quality assurance, training, or business purposes.

Where required by law, we process personal information on the basis of consent, contractual necessity (to fulfil your order), legal obligations, or our legitimate business interests.

5. If you don’t provide your information

If you choose not to provide requested personal information:

  • we may be unable to process your order
  • we may not be able to respond to enquiries effectively
  • your experience on our website may be limited

6. Website usage, analytics and tracking

6.1 Website data collection

When you visit our website, we may automatically collect information such as:

  • IP address or domain name
  • browser type and operating system
  • pages viewed and time spent on the site
  • referral sources and interaction patterns

This data helps us understand how our website is used and how we can improve it.

6.2 We may use third-party tools including (but not limited to):

  • Google Analytics
  • Meta/Facebook Pixel
  • Email marketing platforms

These tools may collect information about your interaction with our website, advertisements, or emails, including device information, browsing behaviour, and engagement activity.

This information may be used to measure advertising effectiveness, personalise marketing content, and deliver targeted advertisements across platforms.

These service providers may store or process personal information outside Australia.

7. Cookies

Cookies are small files stored on your device that help improve website functionality and user experience.

We use cookies to:

  • recognise returning visitors
  • analyse traffic patterns
  • track product interactions
  • improve website performance

Cookies may collect information that can reasonably identify you, such as IP addresses or device identifiers, depending on how they are used. You can disable cookies through your browser settings, though this may affect website functionality.

Third-party platforms (such as social media services) may also place cookies beyond our control. Please review their individual privacy policies for details.

8. Disclosure of personal information

We may disclose personal information to:

  • employees, contractors and service providers who assist our operations
  • payment processors and delivery partners
  • IT, hosting, marketing and analytics providers
  • professional advisers such as accountants or lawyers
  • regulatory authorities, courts or law enforcement where required by law

If our business is sold, restructured, or transferred, personal information may be disclosed to prospective or actual purchasers, subject to confidentiality obligations.

9. Direct marketing

We may send you marketing communications about our products if permitted by law.

You may opt out at any time by:

  • clicking the unsubscribe link in our emails
  • contacting us at support@nakednails.com.au

We do not provide personal information to third parties for their direct marketing purposes.

10. Data security and storage

We take reasonable technical and organisational measures to protect personal information from misuse, loss, unauthorised access, or disclosure.

Personal information may be stored electronically or in hard copy. We retain information only for as long as necessary or required by law, after which it is securely destroyed or de-identified.

Despite our efforts, no method of internet transmission is completely secure, and information is shared at your own risk.

11. Data breaches

If a data breach occurs, we will:

  • act promptly to contain and assess the breach
  • determine whether it is an eligible data breach
  • notify affected individuals and relevant authorities where required by law

13. International Privacy Rights (Including GDPR)

Where applicable, we aim to comply with relevant international privacy laws, including the General Data Protection Regulation (EU) (GDPR).

If you are located in the European Union, you may have certain rights in relation to your personal information, including the right to:

  • request access to your personal data
  • request correction of inaccurate information
  • request deletion of your personal data
  • object to or restrict certain types of processing
  • request data portability
  • withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, please contact us at support@nakednails.com.au.

12. Data retention

We retain personal information only for legitimate business or legal purposes. Customer records may be retained for at least five years to comply with Australian tax and accounting laws.

In some circumstances, you may request deletion of your personal information, subject to legal obligations.

14. Accessing or correcting your information

You may request access to or correction of your personal information by contacting us. We may need to verify your identity before responding.

We do not charge for access requests, although reasonable administrative fees may apply in limited circumstances.

15. Withdrawing consent

You may withdraw consent to our collection or use of your personal information at any time by contacting support@nakednails.com.au. This may affect your ability to use our website or services.

16. Complaints

If you believe your privacy has been breached, please contact us with details of your concern. We will investigate and respond within a reasonable timeframe.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

17. Contact details

For privacy-related questions or complaints, contact:

Email: support@nakednails.com.au

18. Updates to this policy

We may update this Privacy Policy from time to time. The most current version will always be available on our website.